We are an independent wayfinding design consultancy that understands why people get lost and confused in buildings and design solutions to help make buildings accessible for all.

 

We focus on strategies for hospitals and universities, but find our people-centred thinking applies to all complex environments. We identify your problems, prioritise them, and develop strategies to guide people. We design simple, clear, inclusive solutions.

 

We love working with partners, collaborators, specialists, artists, and freelancers on a project-by-project basis. We understand the importance of listening, collaborating, and clear communication. Get in touch if you'd like to work with us on your projects.

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Dr Colette Jeffrey founded Copper Jetty in 2011

to work on wayfinding and inclusive design projects at hospitals, universities, London 2012 Olympics, and other complex places.

An experienced wayfinding expert I understand why people get lost and know how to design effective solutions. I love helping clients solve wayfinding problems and finding ways guide people through complex environments.

 

With degrees in architecture, graphics & interior design I understand architects' plans, can research problems quickly, design signs, maps and infographics, and create unique, inclusive places.

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Fellow of the Royal Institute of Navigation in recognition of my significant contributions to the design of inclusive human navigation systems, and my research on navigator cognition.

 

Former Associate Professor of Wayfinding and Inclusive Design at Birmingham City University until June 2025 I research why people get lost, and taught sign and map design for 16 years

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