Copper Jetty was founded in 2010 by Dr Colette Jeffrey  a wayfinding consultant, strategist, designer and researcher with a unique knowledge of hospital navigation problem-solving.

 

My PhD in Why People Get Lost in Buildings, BA in Interior Design and MA in Graphic Information Design all inform my thinking. 

 

Healthcare experts: Researched and wrote the official NHS guidance on Wayfinding. Has worked with Barts, Royal London, Guy's, St Thomas' , Charing Cross, Hammersmith, Whittington, Barnet, Airedale, Gloucester and many others. Most recent clients Birmingham Children's Hospital, Heartlands Hospital, and Somerset NHS Trust.

 

Higher Education specialists:  Worked as Associate Professor of Wayfinding and Inclusive Design at Birmingham City University for 16 years so I understand the diverse operational demands of universities Advised Queen Mary of London & London South Bank Universities.

 

Complex site navigation: Advised Wembley Arena, Natural History Museum London, Tower Bridge, The British Library, National Library of Wales, Heathrow Airport and LOCOG for London 2012 Olympics and Paralympic Games. Project directed sign systems in Leeds and Brighton and Inclusive Design Director for Legible London. 
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Thought leadership: Articles, keynotes, webinars, interviews, workshops, and conferences speaking on wayfinding (see Insights).

 

Fellow of Royal Institute of Navigation in recognition of my sustained involvement in inclusive wayfinding design research.